Brand from Japan: Dr.Itsuko. Shea Butter Rich is a moisturising cream made from only three natural ingredients that moisturise the skin.Shea butter is a natural moisturising ingredient from the shea butter tree, which is native to Africa. Squalane is also very similar to sebum, making it easily absorbed into the skin and highly effective in moisturising. And the proteoglycan is a luxurious blend of high quality Aomori Proteoglycan, a brand of Hirosaki University (Aomori Prefecture). It improves the skin's water retention capacity and gives it firmness and elasticity.In addition to shea butter and squalane, the combination of proteoglycans not only moisturises the skin, but also keeps the skin firm and elastic, leading to healthy skin. The formula also contains no preservatives or synthetic fragrances and is formulated to minimise skin irritation so that it can be used safely by people with dry or sensitive skin.Used in the morning and evening skincare routine, it moisturises the skin and leads