Brand from Japan: H&B Lab. Baking soda & AHA W mixed whipped cream like dense air bubbles clean off pore dirt.Blended 4 kinds of moisturizing ingredients derived from rice, and moisturized care for clean off skin.How to use:Take an appropriate amount on the palm (about 1 cm for face wash, about 2 cm for removing natural makeup), lather well with lukewarm water, and wash as you massage your skin with foam.Rinse thoroughly without rubbing carefully.