Brand from Japan: HUE. Vivid coloration & high dyeability.WELLBEING salon color brand HUE launched a new vegan and Halal-certified hair dye on March 22, 2022.Concentrated dyes with excellent dyeability provide hair with color while also taking care of color fading. In addition, botanical essences are used to care for hair damage while enhancing the natural beauty of hair and prolonging the life of freshly dyed salon color.Use at salons and at home. Highly flexible usage is possible.With its saturated and vivid colors, it can be used as a salon menu item, such as bleach-on, to expand the expression of color. In addition, this salon and home hair color can be used as home color at home to keep the beautiful color of the salon color.Adoption of the T CONCENTRATE formula.The unique T CONCENTRATE formula effectively penetrates and retains concentrated dyes inside the hair to achieve high dyeability.Veganplex formula.Naturally occurring levulinic acid (hair repair ingredient) repairs salt bonds